The Mini-MBA

Length	12 Modules - hard copy study material despatched on receipt of payment
Price	USD 1979.00 / EUR 1449.00 / GBP 1200.00 (+VAT @ 20.00)% Falconbury Members pay USD 989.00 / EUR 749.00 / GBP 600.00 (+VAT @ 20.00%)
Info	ENROL TWO PARTICIPANTS AND GET THE 3RD PLACE FREE!
Get	Course Brochure [507kb]
Book	Book now online or learn about other ways of booking

Length	12 Modules - immediate download available (when paying online)
Price	EUR 1274.00 / GBP 1020.00 (+VAT @ 20.00)% Falconbury Members pay EUR 635.00 / GBP 510.00 (+VAT @ 20.00%)
Info	ENROL TWO PARTICIPANTS AND GET THE 3RD PLACE FREE!
Book	Book now online or learn about other ways of booking

Course overview

Few people can afford the three years – or the money – for an MBA course. But this does not mean that you cannot use the key principles of an MBA to your advantage in your day-to-day business life. This twelve module, self-managed, flexible, distance learning course will give you the key business skills of an MBA but at a pace decided by you.

How does this distance learning programme work and what do you get?

• Twelve modules, each requiring between 3 to 4 hours study to be completed as you choose
• Professionally printed hard copy version or online options available
• Course access from anywhere through your own personal login and administration suite
• Easy to use note taking and book marking facilities to return to areas of interest and re-study
• At your convenience: at your desk, from your tablet or from your home computer
• Individual modules or the full course can be downloaded as PDF files to print or file as you decided
• Each module has self-assessment progress questions and model answers.
• The course has an optional on-line multiple choice assessment at the end, with a certificate of completion being awarded.

This distance learning course will:

• Advance your strategic planning with current tools, techniques and thinking
• Boost your leadership ability
• Improve your financial awareness to have a direct impact on the bottom line
• Update your knowledge of key strategic marketing tactics
• Get-to-grips with the key deliverables of successful project management
• Practically focus on the essential theory, practice and techniques of an MBA
• Save one or even two years and the huge costs involved in enrolling for a traditional MBA course

Plus receive a 30% discount off Falconbury’s Executive Mini-MBA

As an option, you are entitled and encouraged to attend Falconbury’s Executive Mini-MBA in the UK in July 2012 – an ideal opportunity to further enhance your skills and knowledge, again with the emphasis on techniques of practical relevance to your everyday working life provided by a superb faculty of speakers.

Course modules

Module 1: Managing yourself and others – Part 1

• First learn to master yourself
• Performance management
• Communicate and motivate
• Effective coaching
• Tackling poor performers

Module 2: Managing yourself and others – Part 2

• Managing your team
• ... And also your time
• Ensure that all meetings are positive
• How to be assertive, not aggressive

Module 3: Learn to be a leader – Part 1

• What do we mean by management?
• A survey of leadership styles
  • Sun-Tzu – The art of warfare [for executives]
  • Sensitive leadership
  • Exemplary leadership
  • Inspirational leadership
• The leader as mentor
  • Transforming organisations
  • The leader as coach
  • Coaching in action

Module 4: Learn to be a leader – Part 2

• The processes of decision making
• The realities of problem analysis
• Different personalities – different leadership – different decisions
• Integrating the key players and mobilising the effort
• Building a champion team
• What distinguishes successful, high-achieving teams?
• ‘Drivers’ profile

Module 5: Strategy is the key – Part 1

• The keys to business success
• Techniques of strategic analysis
  • Environmental mapping
  • Industry mapping
  • SWOT analysis
  • Root cause analysis
• Effective market analysis

Module 6: Strategy is the key – Part 2

• The volume – cost – profit relationship
• Mastering option appraisal
  • Force field analysis
  • Stakeholder analysis
  • Identifying financial sensitivity and evaluating risk exposure
  • Evaluating business development options
  • ‘AID’ analysis
• Monitoring and managing performance
  • Key performance indicators: strategic, financial
  • City key performance indicators

Module 7: Master marketing – Part 1

• How marketing works
• Customers’ needs
• Choosing your customers: market selection
• Segmentation
• The marketing mix: what ‘products’ are
• Marketing pricing
• The product life cycle
• Marketing pricing strategies

Module 8: Master marketing – Part 2

• Getting to market – distribution
• Managing the distribution channel
• Effective promotion and communication
• Understanding marketing communications
• The role of advertising and promotion
• The marketing plan
  • The marketing programme
  • The marketing audit
  • Control mechanisms
  • Building the budget

Module 9: Demystifying finance – Part 1

• Understand basic accounts
  • Profit and loss
  • Balance sheet
  • Assets and liabilities
• How to analyse performance
  • Balance sheet measures
  • Finance ratios
• Working capital management
• Detailed case study
• External analysis: the press
  • Understanding the stock market, PE’s, yields and market cap

Module 10: Demystifying finance – Part 2

• Accounting principles
  • Fixed assets and depreciation
  • Long-term liabilities
  • Owner’s equity
  • Notes to the accounts
• The budget
• Setting a budget
• Reviewing a budget
  • Zero-based budgeting
  • Monitoring your budget
• Management accounting

Module 11: Demystifying finance – Part 3

• Analysing costs
  • Break-even
  • Building up costs
  • Decision-making and golden rules
• Making sense of the future – techniques for decision making
  • Rate of return and pay-back period
  • Time value of money
  • Discounted cash flow

Module 12: Successful project management

• What’s it all about?
• The early stages of a project
  • Invitation to tender
  • Proposals
  • Negotiating
• Building a rock-solid plan
  • Schedules and budgets
  • The project plan
• ... Making sure it sticks: follow through
  • Delivering the goods
  • Evaluation

Course contributors

Ian Ruskin-Brown has been the owner/entrepreneur of several service businesses, a course director at the Chartered Institute of Marketing for courses on Marketing in the service sector and has designed, written and piloted in-company training courses on marketing and selling consultancy services for a number of blue chip companies. He currently runs the Marketing Your Services course for Management Center Europe and client specific courses in the USA and South East Asia.

Michael Williams is an international management consultant. His main clients include leading business schools as well as several universities and a wide range of companies throughout Europe and North America. He is the author, or co-author, of many books in the fields of leadership, management practice and organisational psychology.

Mark A Thomas is an international business consultant, author and speaker specialising in business planning, managing change, human resource management and executive development. Based in London, Mark works across the globe – he has worked in over 40 different countries and is a frequent conference and seminar speaker on business, organisation and human resource issues.

Stephen Brookson is an independent consultant, and specialises in the provision of practical business development consultancy and training programmes. He qualified as a Chartered Accountant in 1980 and his experience includes working with Ernst & Young as a consultant.

Paul Elkin provides consultancy services with a particular focus on business strategic development, performance management and corporate image. He is a Fellow of the Chartered Institute of Management Accountants. After many years in a range of senior management roles in both public and private sector industry with UK and US businesses plus time with Price Waterhouse, he formed the TMMi group at the end of 1989.

Cathy Lake MA (Oxon) is a freelance editor, writer and project manager. During the past two decades, she has taken part in, and also managed, almost every aspect of the publishing process. She has worked for most of the major national publishers and has written about 40 training manuals and textbooks. As well as writing for commercial publishers in the UK and abroad she has also written management development workbooks for corporate clients.

Past delegates’ comments

Some of the comments received by participants on this course:

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Client portfolio

Our client portfolio for this course includes the following companies:

A Bilbrough & Co Ltd	Crisp Malting Group	Parastatal Pension Fund
ACB Projects	Crown Lifts Ltd	Reapit Ltd
AMS Group Ltd	Crucell	Rhein Biotech GMBH
Affitech AS	DAPP	Roxtec Ltd
Akzo Nobel Surface Chemistry AB	David Berryman Ltd	SABIC Japan Ltd
Alan Dick & Co Ltd	Dyax SA	SES NEW SKIES BV
Animax Ltd	EADS Defence & Security Systems Ltd	SVITZER Salvage BV
Applied Technology	ERC World Resorts	Seaway Marine Transport
Arla Foods	Formula One Management Ltd	Sigma-Aldrich Company Ltd
Ascom	GAC Services Ltd	Solvay Pharmaceuticals
Association For Payment Clearing Service	Gertsen-Olufsen AS	Sonangol EP
BMT Marine Projects Ltd	Hertford Cardiology	Sorouh Real Estate
BNP Paribas Investment Partners Belgium NV/SA	IDEXX Switzerland AG	Sun Pharmaceutical Sdn Bhd
BTG	Integrated Technologies Ltd	Sunrise Ltd
Blandford Leisure Centre	JADRAN-Galenic laboratory Rijeka	TIBCO Software Inc
Blum UK Ltd	JLT (Insurance brokers)	Tannoy Ltd
Bristow Caribbean Ltd	KBR	Telecity Group
CEREP	Maersk Oil Qatar AS	Telikom PNG Ltd
CIGNA International	Marks Sattin	Thomson Snell & Passmore
Cadmech Projects Ltd	Marshall Amplification Plc	Trimo UK Ltd
Carlyle Finance	Mermaid Offshore Services Ltd	VS Hydro Pvt Ltd
Centaur Grain Ltd	Ministry of Health	Vand Ltd
Charles Taylor Consulting Plc	Navios Shipmanagement Inc	Vetark Professional
Clyde & Co LLP	Nicholls & Christopher Ltd	Vetrotech Saint-Gobain UK Ltd
CommScope	Oman Oil Company Exploration & Production LLC	Warwickshire County Council
Contitech UK Ltd	Palram Industries Ltd	Weir Valves & Controls UK Ltd

More information

The following documents are available for this course:

• Sample module [133kb]

Falconbury’s distance learning programmes have been certified by the Academy of Distance Learning (ADLiB).. ADLiB supplies an unbiased authentication of, and quality assurance for, distance learning programme providers.

Upon course completion, distance learning participants are invited to undertake a final external assessment in the form of an online multiple-choice paper.

Participants are required to achieve a pass rate of 80% and above to ensure that a high level of competence has been achieved within the subject area and to receive the advanced ‘Certificate of Excellence’. The final external assessment can be taken up to three times, thereafter the ‘General Certificate of Course Completion’ will be issued.

NB: The final external assessment is an optional appraisal and those participants not wishing to undertake it will automatically receive the ‘General Certificate of Completion’ for their personal development/training profile.

Find out more about ADLIB here.

International Association of Distance Learning

The International Association for Distance Learning (IADL) promotes excellence in open, distance, and online learning worldwide, and provides a benchmark through which global consumers can gauge the quality of courses offered by their members.

 

The IADL is an independent, non-profit organisation with its principal administrative offices in London in the United Kingdom. Find out more.

 

Falconbury are an Approved Member of the International Association for Distance Learning. Please see our IADL membership certificate